In July 2023, we commissioned an unbiased research study of 2,157 randomly-selected Americans to better understand the public’s gut health and their perceptions of biotics.
Responses from our 2023 Consumer Gut Health Landscape survey point to 3 major themes: American consumers are experiencing gut health issues, the gut microbiome is poorly understood, and consumers want to ‘feel the effect’ from biotics that address their health needs.
Below are insights from our 2023 Consumer Gut Health Landscape survey.
